Shave Sequence

This is where we have to declare, up front... we don’t like electric razors

Despite the fact that shaving makes us feel cleaner, fresher and generally more business-like and that 79% of women claim to prefer men who are clean shaven, it is a daily ritual fraught with difficulties. Electric shavers might be convenient but they’re often expensive and harsh on the skin, which is why wet shaving is by far the best way to get smooth results.

By following these few easy steps it will be a more skin friendly experience and you’ll achieve better results in the process. Here’s how...

1. Give your skin time to wake up
Thanks to an accumulation of fluid, skin tends to be puffy first thing in the morning so give it time to settle down before you start shaving and you’ll get better results.

2. Try shaving after a shower
After just two minutes, the warm water and steam will have caused the hairs on your chin to expand - making them softer and much easier to shave. It’s thought that if you wet the hair adequately before shaving, the force required to slice them with the razor is reduced by up to 70%. What’s more all that steam and hot water will open your pores, releasing any dirt and grime.

3. Soften up
The key to a great shave is, indisputably, preparation. If the process is rushed it will give patchy results. So it is essential to spend a few minutes softening the beard beforehand. Start by washing the face thoroughly using plenty of warm water and a gentle face wash to cleanse the skin and ensure any grease or grime that may be coating the hairs is completely removed. The razor will then glide over the skin smoothly.

It is vital that you choose the right shaving product. Foams, gels, creams, oils and serums all have the same objective which is to create a cushion between your skin and razor; to prevent bristles from drying out and to ease the shaving process. However, with so many products on offer the decision can be a bit overwhelming. Read our guide.