Do you find it hard to get excited about a fragrance and find yourself just spritzing some of that fragrance you got last Christmas/Birthday/Valentines present? 

This is exactly why I love Gentrification Day – it’s so fresh that I really love putting it on in the mornings after my daily shave ritual.  

The cleanliness of the fragrance combined with a sense of vibrancy and flavours of musk, leather and heart of patchouli make it a perfect morning fragrance, preparing you for the day ahead.

Stand out from the men and be a gentleman by totally gentrifying yourself with Gentrification Day.