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BREAKING RECORDS- ‘The Big Shave Off’

On Saturday 15th October 2011, The Gentry Grooming Co undertook The Big Shave Off, a Guinness World Record Charity Event at Manchester Arndale in conjunction with Wilkinson to raise money for Orchid the men’s cancer charity. Orchid exists to save men’s lives from testicular, prostate and penile cancers through pioneering research and promoting awareness.

The Big Shave Off took place between 10am – 6pm in Hallé Square inside Manchester Arndale. The current world record for The Most Faces Shaved In 8 Hours is 250, The Gentry Grooming Co beat this world record by having 268 Faces Shaved In 8 Hours subject to Guinness World Record approval.

Adele Lock, Managing Director of The Gentry Grooming Co / former The Apprentice Star says: “We are delighted with the result, all our team worked incredibly hard to encourage local men in Manchester to take part and make a generous donation to Orchid, from passing shoppers to participants who have supported our campaign for Orchid from day one.”

Lord Mayor of Manchester Councillor Harry Lyons and Tony Lloyd Labour MP for Manchester Central both attended The Big Shave Off to help raise money for Orchid the men’s cancer charity. The Sale Sharks have also shown their support for the charity event.

Rebecca Porta, Chief Executive, Orchid said: “Orchid was delighted to be the beneficiary charity of this event. It was a fantastic opportunity to raise awareness of male cancer and the work of Orchid within an exciting Guinness World Record event in one of UK’s busiest shopping centres. We gave out hundreds of leaflets and we hope this will make a big difference, to encourage better awareness of the signs and symptoms of male cancer, to ultimately save men’s lives.”

Award winning, well respected vocalist and guitarist, Catherine Taylor-Dawson kept shoppers and participants entertained by performing a number of live covers from Oasis right the way through to The Jungle Book. Each participant received a VIP Goody Bag worth £20 courtesy of The Gentry Grooming Co and Spabreaks.com. There was also a variety of raffle prizes on offer including VIP Golf & Spa break at 4* Worsley Park Marriott Hotel & Country Club worth £700 from Spabreaks.com, a meal for 2 at The Grill On The Alley and a signed Jason Manford DVD.

Over 37,000 men are diagnosed with male cancer every year and these numbers are increasing and relentlessly approaching breast cancer figures, yet the awareness is still much lower with men often avoiding health issues, warning signs and symptoms and failing to carry-out regular self checks.

From sons to grandfathers all men of any age face the risk of prostate, penile or testicular cancer. Orchid plays a leading role in the fight against male cancer through research and awareness and by supporting men and their families.

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SAVE THE DATE – The Big Shave Off

Join us for the ‘Guinness World Record Shave-Off Charity Fundraising Event’ at Manchester Arndale On Saturday 15th October 2011

CHARITY SHAVE-OFF ENCOURAGES MEN TO BE RAZOR SHARP WHEN IT COMES TO CHECKING THEIR HEALTH

On Saturday 15th October 2011, Orchid the men’s cancer charity in conjunction with The Gentry Grooming Co and Wilkinson will be undertaking an exclusive ‘Guinness World Record Shave Off Charity Fundraising Event’ at Manchester Arndale to raise money to support Orchid’s vital research and work into fighting male cancer.

Orchid exists to save men’s lives from testicular, prostate and penile cancers through pioneering research and promoting awareness. Over 37,000 men are diagnosed with male cancer every year and these numbers are increasing and relentlessly approaching breast cancer figures, yet the awareness is still much lower with men often avoiding health issues, warning signs and symptoms and failing to carry-out regular self checks.

From sons to grandfathers all men of any age face the risk of prostate, penile or testicular cancer. Orchid plays a leading role in the fight against male cancer through research and awareness and by supporting men and their families.

We are looking for 251 to 1,000 men to participate in ‘Guinness World Record Shave Off Charity Fundraising Event’ to beat the current world record for ‘Most Faces Shaved In 8 Hours’ and to raise maximum funds and awareness for Orchid. Participants will have to shave themselves and must have at least 24 hours of stubble.

The Gentry Grooming Co’s Shave Experts will be undertaking live tutorials to demonstrate how to achieve a professional shave. Participants will be provided with a razor courtesy of Wilkinson and The 3D Shave Cream courtesy of The Gentry Grooming Co. Orchid will provide valuable advice on how to undertake a men’s health M.O.T check.

So what are you waiting for? Join Orchid the men’s cancer charity, The Gentry Grooming Co and Wilkinson on Saturday 15th October 2011 in Hallé Square at Manchester Arndale and break a Guinness World Record!

Click ‘attend’ on our Facebook event page: http://www.facebook.com/event.php?eid=213604465357827

For further information and to RSVP, please contact:Adele Lock at The Gentry Grooming Co – Tel: 0845 299 7867 / Email: enquiries@gentrygrooming.com or

Faye Yarnall at Faye PR – Tel: 07788 869 714 / Email: faye@fayepr.com

www.orchid-cancer.org.uk

www.manchesterarndale.comwww.gentrygrooming.com / www.wilkinsonplus.com

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The Big Shave Off – The Teaser!

This autumn we will be doing an exclusive one day event to break a Guinness World Record in aid of Orchid – the male cancer charity.

As you can see from the title of this blog, we will be doing a big shave off to beat the current world record for ‘Most Faces Shaved In 8 Hours’ and we want you to help us out!

After many meetings with Faye from Faye PR, the chosen venue and Orchid; the event is finally coming together nicely so we can get even more excited about this event.

We would love to divulge all the details of this record-breaking event, but this is just a teaser so watch this space for more details. Follow us on Twitter (http://twitter.com/#!/GentryGrooming) for further announcements and add us as a friend on Facebook to join our event page.

If you are Manchester based and want to participate – get in touch now!

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Team Gentry At The Airline Retail Conference 2011

Last week, we attended the Airline Retail Conference 2011 in London. We had a great two days and met lots of interesting people at the prestigious venue of The Brewery. You can even follow ARC on Twitter here: http://twitter.com/#!/airline_retail

If you didn’t already know, our Travel Essentials Set is available to purchase on all Jet2 flights.

We are hoping to become more available on various other airlines as soon as possible. Watch this space…

Take a look at Adele, our Managing Director, with Lynne Taylor, our Training & Business Development Manager, at our exhibition stand.

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New: Shave in a Bag

We would like to introduce our newest addition to our gift sets: The Shave in a Bag.

This brand new set is a black ‘Gentrified’ drawstring bag with The 3D Shave, The Face Cloth & The Shave Guide inside. You can purchase this handy gift set for a bargain £14.95. This fantastic little bag will easily travel with you anywhere and won’t weigh you down!

The contents of the bag will allow you to have a perfect shave on-the-go. Our revolutionary product: The 3D Shave is a shave oil, shave cream and face balm in one; does not need water and can even be used with a traditional razor or electric shaver.

Buy your Shave in a Bag in our online shop here or in our Express Shave & Skin Centre.

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From 90210 To Didsbury

On Friday 27th May, 90210 star Trevor Donovan who plays Teddy Montgomery popped into our Didsbury salon during his visit to the UK.

Credits: Paul Heyes Photographer (www.paulheyesphotographer.com)

Trevor was booked in for the Luxury Gentrification Package (includes a Cut & Finish, Traditional Cut Throat Shave, Indian Head Massage and a Gentry Facial) with Jon Lock, the Salon Director who is also our master barber.

Credits: Paul Heyes Photographer (www.paulheyesphotographer.com)

Trevor loved his time in Manchester and said: “Manchester is AWESOME! It is a great place and the people are super friendly, they keep coming over in the street to say hello, which is really welcoming. I wish I had more time to get ditsy in Didsbury – it is such a cool place! The Gentry Grooming Co is cool, it is like an old school barbers shop with a modern vibe! I had the Luxury Gentrification Package, it was really refreshing, it certainly helped to revive me after the jet lag, I feel fresh, super groomed and ready to go!”

(Credits: Faye PR)

Jon Lock, Trevor Donovan and Faye Yarnall (from Faye PR)

Jon Lock also commented on this VIP visit: “It’s not every Friday afternoon that I get a Hollywood Superstar sat in my barber’s chair at The Gentry Grooming Co. Trevor and his team had a great experience and were really impressed with their first trip to Manchester. It’s not often that you get a 90210 star relaxing in Didsbury!”

(Credits: Faye PR)

To keep up with 90210’s Trevor Donovan and his adventures whilst he is on his UK tour follow @TrevDon on Twitter – Trevor sure knows how to have a good time!

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Adele Gives To Orchid – Male Cancer Charity

As you may have seen in my previous blog (as well as my previous frantic tweets and Facebook updates) Adele Lock, our MD, recently took part in an F1 style challenge to raise money for charity with other ex-Apprentice stars.

Adele, not only had a great time catching up with her friends from the first series, but she also raised a whopping £1,290.00 for Orchid – the male cancer charity! Take a look at her page here: http://www.justgiving.com/AdeleLockF1

Here she is (in the middle) with ex-Apprentice stars Lee McQueen and Lizzie Locke:

Do you remember the first series of The Apprentice? Who was your favourite candidate?

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Hot Off The Press….

This fantastic website: http://www.iamstaggered.com/ has recently added a brilliant article about achieving a professional shave, which as you may know is something we like to advise about quite a bit. Take a look at the article below:

Did you know a man shaves more than 20,000 times in his lifetime and that 97% of men dislike shaving?
Presumably you had some idea about the latter, unless you belong to that elusive 3% who just can’t get enough of shaving. If you are among the majority who find shaving a bit of a hassle, or find you just can’t seem to do a great job of it without a lot of bloodshed, then you’re probably considering getting a professional to take care of it on the big day.

Jon Lock of the Gentry Grooming Co is such a professional and he’s agreed to share some top inside tips on how to get a professional look at home, so if you can’t afford regular trips to his chair, you can at least be forearmed to make a decent stab at it yourself. (Bonus tip – no stabbing.)

Barber; proceed, sir:

  • Save on electricity bills. Avoid electric shaving. Just don’t do it! Spend a little more time finding the right wet shaving equipment that will leave your skin in much better shape.
  • Look after your skin. Once or twice a week use a gentle but effective deep facial scrub to thoroughly cleanse your pores and remove any dead skin cells. Use a mild, alcohol-free moisturiser ideally twice daily and massage into your face to keep the skin in top condition, stimulate cell regeneration and help delay those ageing wrinkles.
    Wash twice a day – before shaving – with a mild face wash or hypoallergenic liquid cleanser. Try not to use soap as this will dry your skin out.
  • When it rains, it opens pores. Always try to shave after showering as this will open the pores, never shave before a shower. For a professional touch, before you start the shave, dampen a face cloth and place in the microwave for between 30-45 seconds (depending on the wattage) and place over the face and leave for 10 seconds to open the pores. (Staggered bonus tip: going for a curry on the stag? Make good use of those free warm facecloths they give you.)
  • Follow directions. Using lukewarm water, warm the skin before shaving.
  • When deciding on your pre-shave, lathering or aftershave product try to choose natural wherever possible. Avoid synthetic or chemical ingredients – fragrances, dyes and alcohol – in favour of essential oils. Allow the product a few minutes to settle in and soften your beard.
    Shave in the direction of hair growth and change the blade every 2 -3 days.
  • Don’t get stung. Aftershave lotions and balms should be regarded principally as a skin care product – not a perfume to smell good.
    That stinging shock of an alcohol-based aftershave lotion is not to be confused with refreshing the skin – you are more likely destroying and helping it to age. All our products are alcohol free but the black pepper and mint essential oils still provide that ‘tingle’ without damaging the skin.

With thanks to Jon Lock and the Gentry Grooming Co.

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Adele Lock In Apprentice Does F1

The Apprentice is back this week and some of you may remember Adele Lock, our Managing Director, from the very first series.

On Tuesday 24th May, Adele will join other ex-Apprentice stars in an F1 style race as a fundraiser for their charities of choice.

Adele will be raising money for Orchid, the male cancer charity.

Orchid was formed in 1996 by former testicular cancer patient, Colin Osborne, Orchid is the only UK registered cancer charity to focus entirely on the male-specific cancers; prostate, penile and testicular. We offer support and information to people affected by or interested in male cancer through a dedicated medical research programme, education and awareness campaigns and a range of support services. Click here for more information about Orchid.

You can donate money to Orchid for Adele’s F1 race here: http://www.justgiving.com/AdeleLockF1

We hope that you will support Adele by passing this link onto friends and family.

Don’t forget to wish Adele luck in the race!

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New Shaving Gift Set: ‘The Perfect Shave’

Do you dread shaving so much that the ‘designer stubble’ is almost a daily occurrence along with a razor burn and in-growing hairs? You’re not alone!

Mintel reports that 15% of men refuse to shave their face due to the discomfort they experience from shaving 97% of men say that shaving irritates their skin.

At The Gentry Grooming Co we believe that with the right guidance and products, every man can achieve the perfect shave.

So, it is with great pride that we would like to announce the launch of our ‘Perfect Shave’ – everything you need for a professionally close and comfortable shave in one gift set.

The Perfect Shave includes: The Shave Cream, The Face Balm, The Face Cloth & The Perfect Shave Guide.

If you’re not already familiar with our product range, The Shave Cream and The Face Balm are part of The Essentials Range. All of our products are infused with Black Pepper & Mint Essential Oils, containing over 97% of natural ingredients. Not one of our products contains alcohol or parabens.

The Shave Cream will help you achieve that close and comfortable shave with its super-rich in moisture texture, which will make shaving an indulgent experience.

Also in the gift set, The Face Balm is ideal for post-shave moisture as it is light and refreshing.

This shaving set would not be complete without our bespoke shaving guide, which explains that there are five simple steps to ‘Gentrification’ and how you can integrate your two products and face cloth into your shaving routine.

With Father’s Day coming up next month, be sure to order yours now!

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